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Of course, tickets are just one aspect of a team's successful operation. What about all of the other variables? After some serious study and endless number crunching (based largely on Canadian NHL teams), I came up with a hypothetical summary of what revenue an NHL in Winnipeg could realistically generate, before costs (gross). Of course numbers could fluctuate in several categories or be non-existent altogether. On the other hand, there could also be a potential revenue stream missing that would be unique to Winnipeg or newly founded. In either case, the bottom line would be pretty close to what is seen in this chart. Figures are based off of sell-out crowds each and every game. This is where MTSC capacity becomes a clear advantage because it is a realistic building to fill. Also remember none of these figures include revenue that MTS Centre can generate outside of hockey. All concerts and other arena events also generate ample revenue that aren't counted towards hockey revenue figures. This is the benefit of having an ownership group who not only owns the NHL team, but also operates the arena they play in. Non-hockey revenue could be used to off-set any losses (if there are any) once the hockey bottom line is figured out separately. If a profit was turned from hockey, the non-hockey event revenue would only sweeten the pot for those who administer it.
All figures are in Canadian dollars.
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